Strategic Plan for McDonald's Corporation Research Paper

Strategic Plan for McDonald's Corporation - Research Paper Example The strengths that an organization possesses are crucial because they are used to counter the weaknesses and threats that the organization faces. McDonald's Corporation is not new in the market but that does not mean that its success cannot be challenged by emerging entities (Evans, 2011). McDonald's Corporation was started in the year 1940 and it has grown to become the largest hamburger and fast food outlet in the world. It serves more than sixty-eight million customers everyday in one hundred and nineteen countries. This implies that the outlets are the most frequented by customers across the world. The company was started by two brothers, Richard and Maurice McDonald but they were later joined by Ray Kroc in the year 1955 as a franchise agent. All McDonald's restaurants are operated by an affiliate, a franchisee, or the company. Furthermore, most of the company’s revenue comes from fees and royalties from franchisees, rent, or sales from the company operated restaurants. T he main products offered by McDonald's restaurants are cheeseburgers, hamburgers, French fries, chicken, soft drinks, desserts, breakfast items and milkshakes. The world of business has been changing over the last few years and in a bid to ensure that customers are satisfied, the company has expanded its operations to include wraps, fruits, smoothies and salads (Evans 2011). The first restaurant to be opened under the name of McDonald's was situated at 398 North E Street at West 14th Street in San Bernardino. It was opened by the two McDonald's brothers mentioned above. The brothers noticed that restaurants operated by the name of the White Castle were making profits because of operating in the Speedee Service System. The brothers took advantage of the new phenomenon to make their name in the fast food industry. In addition, they used a mascot that was of a man with a chef’s hat, which was worn on a hamburger shaped head. Ronald McDonald replaced the mascot with a man shaped as a clown with his legs puffed out in 1967. The name McDonald’s became a trademark in the US after it was filed for the same status on 04 May 1961. After Kroc joined the company he later purchased it from the McDonald’s brothers and later transformed the business into international status (Evans 2011). Kroc’s way of doing business was very aggressive, which meant that he was incompatible with the McDonald’s brothers. Although the brothers contested the takeover, it is worth noting that Kroc won the battle and purchased the equity that the brothers owned. This was the second birth of the organization because Kroc had other ideas for the organization. In a bid to ensure that Kroc broke away from the founders’ way of doing business, he sold the first McDonald's Corporation’s outlet. The first restaurant, which was situated at San Bernardino, was sold to Juan Pollo restaurants after its demolition in 1976. Globalization and the American way of life are closely associated with the organization because of the way it has spread to several countries across the world. In addition, debates have been going about obesity, consumer responsibility and corporate ethics (Evans 2011). Although people are concerned about the products that are offered at the organization, it has to be noted that people make their own choices. This implies that most of the foods that are served at the restaurant have health concerns but the organization does not force

Five Forces Analysis Of The Gresham Hotel Dublin Tourism Essay

Five Forces Analysis Of The Gresham Hotel Dublin Tourism Essay The Gresham Hotel, Dublin, is a four star quality accommodation and service hotel, located on OConnell Street in the heart of city center. At these days are employed 183 employees in the Gresham hotel Dublin, which is included all part time, casual and senior staff, all over the departments. The Gresham Hotel Dublin is part with other 4 hotels of Gresham Group located across Europe; they are situated on the city center of Hamburg, London, Brussels, Cork and Dublin. Type of business The Gresham Hotel is a Public Limited Company, means that all the debs of the business are cleared by the business and money is not taken out of the owners ´ personal funds. The Gresham Hotel is a separate legal entity from the owners. The company is permitted to offer shares to the public and must include the words Plc as part of company name. The Gresham Hotel, OConnell Street, is a four star hotel and this kind of business is based in service. They provide a wide range of facilities where all customers are well welcome with four star services. They also organize events such as weddings, parties and type of business nature. In each department of this organization is a Wide Span of Sontrol, the Manager/Supervisor is in charge of a large number of employees. It is also a Tall structure as the company has many levels of hierarchy. My duties in this company has the same standard as an employee which any reporting has to be made to the manager/supervisor ,following the manager/supervisor reporting to Duty Manager and this one reporting to Human Resources and finally the Human Resources to Director. This company is divided in many departments which are; Toddys bar-food and beverage, where I am present doing my work experience, my duties is mainly customer care. This department works fourteen people which two of them are supervisor. Writers bar-the main bar of the hotel which also serve food Kitchen department- this department runs all department involving food. Catering and Banqueting department- this department is responsible for all events Accountancy department Gallery restaurant- where at present is used for breakfast as this restaurant have been closest. External influence on organisation PEST The PEST analysis is a useful tool for understanding market growth or decline, this method is used to scan for the external, macro environment, factors that influences on any company. PEST analysis stands for; Political factors- include government regulations Economic factors affect the purchasing power of potential customers and the firms cost capital Social factors- include the demographic and cultural aspects Technological technology is vital for competitive advantage, and is a major driver of globalization. On The Gresham Hotel analysis, the external factors that may affect the company are; Political Opening and closing times this regulation set up the opening and closing hours in a business. Smoking ban -it is forbidden smoking indoors by law and affects the company in certain way. Economic Interest rate- due the economic situation nowadays, the interest rates defines people of spending or saving money. Unemployment levels- due the economic situation turndown, a number of customers decrease derived to increased of unemployment levels. Sociological Lifestyle change- nowadays the people pay more attention to product/service ´s price (cheaper option), drinking at home and also they start going later and spending less time in pub. Cultural- Drinking alcohol is an everyday part of adult life in Ireland. Nowadays customers spend less on drinks, drinking more at home. Technological Nowadays the technology more than ever is vital for competitive advantage. The technology has an impact on any company, such as tillà ¢Ã¢â€š ¬Ã‚ ¦ Provide a quicker a efficient service to a customer Some duties as stocktaking can be changed by technology, saving time and money Technology offer to customer other facility ways such as booking a room, purchase vouchers, etc. The labor can be switched by technology PORTER FIVE FORCES Five Forces Analysis assumes that there are five important forces that determine competitive power in a situation.These are: Competitive Rivalry Majority of competitors have the similar strategies , indicating high competitive rivalry Differentiation between their main products/service is low, indicating high competitive rivalry. There are no substitute products available to customers, indicating high competitive rivalry. Many competitors have more or less the same size. Bargaining power of suppliers We realize, the fewer suppliers choices we have, more power they are over the company, and how easy it is to drive their prices up. Uniqueness product-The Guinness is an example of a powerful brand; the Guinness is supplied by a unique supplier, Some product based on food is supplied for a few choices companies where provide a unique service to a company. Bargaining power of customers Here we can see how easy it is customers to drive the prices down. The customer may have bargaining power when; When there is no substitute or a little differentiation over the product/service food and beverage is similar to those of someone else. switching to another product/service is not costly Price sensitive at this days, more than ever the customers are more sensitive to a product/service prices. Threats of new entrants A threat of new entrants is high if; Low barriers to entry economies of scale government legislations to encourage them to enter the industry differentiations on their product/service capital Threat of substitute products The treat of substitute is high when the product/service substitutes offer benefits similar and also when it is ease at customers can switch with low or no cost. Product/Service when a substitute product/service falls Cost of change no cost/low cost of switching a product/service Internal External influence on organisation SWOT The SWOT analysis is very important tool for carrying out a good strategic planning, and it is a powerful tool of the marketing. When it is a matter of companies that compete in a same market target, it is important that they detect the threats and opportunities in the company, by studying the external environment. It is also of fundamental importance that they evaluate the weaknesses and strengths points of the company, studying of its internal environment. During the analysis, when a strong point is realized, they must be emphasized to the utmost, and when a weak point is realized, the organization must act to control it or, at least, to minimize its effect. This technique is interesting, that means change, which very often contributes to the growth or not, it would be depended on the performance to correspond to the objectives of the organization. Strength Brand name this brand is well know national and international Location- located in city center 4 star hotel- this hotel provides a 4 star service and accommodation Wide range of facilities- Writers Bar, Toddy ´s Bar , fitness studio, SPA and restaurant 23 Business facilities Complimentary WIFI access in all conference rooms, Quadriga interactive TV systems in all rooms provides PPV movies, internet, music. 288 tasteful bedrooms, containing everything the discerning traveller would need, including spacious work desk Dedicated butler service for the meeting rooms Registration Lobby Fully air conditioned A range of audio visual equipment for hire Secreterial services www.gresham-hotels.com/dublin-city-hotels/business_facilities.asp Weaknesses Restaurant 23 remain closest, as the only restaurant available and considering a 4 star hotel, it creates a high impact on customers expectations. High cost product/service- nowadays, customers are more sensible to product/service prices, discontentment has been expressed by customers relating to product/service price to high. Poor employee ´s motivation- employee are unhappy with the management style, consequently will have impact on their organization Technology no updated- it causes a slower service and sometimes misunderstands between employees and customers because of it. Lack of marketing expertise ´s Opportunities New technology arrivals- nowadays there is a need of new technology, it means modernization to make the company more efficient. Marketing department- would be a great opportunity for growth and profit. Restaurant -reopen the restaurant in the hotel. New ways of advertising and promoting (radio, TV,Internet)- would let the people know about their offers and promotions for short and long term. Threats New regulations/tax- there is a threat of more regulations and higher taxes. World economy recession- would affect directly the hospitality economy and consequently the competition becomes higher between competitors. Price wars with competitors-the hospitality ´s competition is very high and price wars may become a huge threat. Strikes- the Gresham Hotel like other companies are minimizing their spending, changing their behavior with employees, consequently would be a threat for this organization. The Swot analysis above may help The Gresham Hotel growth by capitalizing on opportunities using their strengths and eliminating their weaknesses and threats. CONCLUSION This Environment Analysis was based on the Gresham Hotel, overall the company in many aspects has competitive advantage over their competitors. At the end of environment analysis where was scanned internally and externally by Swot, Pest and Porter Five Forces analysis we can understand better the Gresham Hotel ´s position facing to its competitors. Some disadvantages such as no restaurant available, heavy environment between managements and employees are in my opinion huge weak provoking a high impact on their company. The company has a good reputation among their customers and it has resources and vantages to face to its competitors if they capitalize on opportunities using their strength and eliminating their weaknesses and threats it would contribute for company ´s growing. RECOMMENDATIONS I would recommend more investment on marketing resources and also in technologies, which I truly believe they are main keys for company growth. It is essential that there is a good team spirit at work, therefore I believe that the management should reach an agreement between staff and managements interests.

The Oedipus Complex in Literature Essay -- Oedipus Complex

According to Merriam-Webster online dictionary, the Oedipus Complex is a child’s positive libidinal feelings toward the parent of the opposite sex and hostile or jealous feelings toward the parent of the same sex that develop usually between the ages of three and six and that may be a source of adult personality disorder when unresolved (Merriam-Webster). In Sons and Lovers, Paul Morel demonstrates the classic symptoms of the Oedipus complex. Paul and his father’s relationship is destroyed early in his life. His father was not around to be a role model; and, as a result, Paul developed a strong love for his mother. Once he was old enough to develop true feelings for other women, his mother’s opinion often got in the way. She did not approve of any of his significant others, and Paul had to turn them away. This display of the Oedipus complex is easily recognizable throughout the novel. Sons that have sexual thoughts towards their mother and show ha tred toward their father demonstrate characteristics of suffering from the unresolved suppression of the Oedipus complex. The Oedipus complex is not only displayed by D.H. Lawrence but in other forms of literature as well. In â€Å"My Oedipus Complex† and â€Å"The Judgment† two boys are confronted with issues dealing with their fathers. To Women, As Far As I’m Concerned and Piano, both written by D.H. Lawrence, are poems that also deal with the Oedipus complex. The poem, To Women, As Far As I’m Concerned, deals with feelings towards women as a whole and intrigues the reader by providing a new approach to feelings. Piano, on the other hand, demonstrates how a child can reminisce on his childhood and wish for the childish and personal relationship he had with his mother back. The ... ...overs: A Psychoanalytic Criticism.† Literary Articles n. pag. Web 6 Apr 2011. â€Å"D.H. Lawrence And The Relationships In ‘Sons and Lovers’.† Essortment n. pag. Web. 6 Apr 2011. Junjie, Hu. â€Å"Analysis of Paul’s Oedipus complex in Sons and Lovers.† (2007): n. pag. Web. 6 Apr 2011. Kafka, Franz. "The Judgement." N.p., n.d. Web. 18 Apr 2011. Lawrence, D.H. Piano. 1918. Print. Lawrence, D.H. Sons and Lovers. New York, New York: New American Library, 1953. Print. Lawrence, D.H. To Women, As Far As I'm Concerned . 1909. Print. O'Connor, Frank. "My Oedipus Complex." Short Story Classics. N.p., 11 FEB 2009. Web. 18 Apr 2011. "Oedipus complex." Merriam-Webster n. pag. Web. 18 May 2011. http://www.merriam-webster.com/ "Sons and Lovers." Novel Guide (2003): n. pag. Web. 18 May 2011. Worthen , John. "Biography." University of Nottingham(2005): n. pag. Web. 16 Mar 2011. The Oedipus Complex in Literature Essay -- Oedipus Complex According to Merriam-Webster online dictionary, the Oedipus Complex is a child’s positive libidinal feelings toward the parent of the opposite sex and hostile or jealous feelings toward the parent of the same sex that develop usually between the ages of three and six and that may be a source of adult personality disorder when unresolved (Merriam-Webster). In Sons and Lovers, Paul Morel demonstrates the classic symptoms of the Oedipus complex. Paul and his father’s relationship is destroyed early in his life. His father was not around to be a role model; and, as a result, Paul developed a strong love for his mother. Once he was old enough to develop true feelings for other women, his mother’s opinion often got in the way. She did not approve of any of his significant others, and Paul had to turn them away. This display of the Oedipus complex is easily recognizable throughout the novel. Sons that have sexual thoughts towards their mother and show ha tred toward their father demonstrate characteristics of suffering from the unresolved suppression of the Oedipus complex. The Oedipus complex is not only displayed by D.H. Lawrence but in other forms of literature as well. In â€Å"My Oedipus Complex† and â€Å"The Judgment† two boys are confronted with issues dealing with their fathers. To Women, As Far As I’m Concerned and Piano, both written by D.H. Lawrence, are poems that also deal with the Oedipus complex. The poem, To Women, As Far As I’m Concerned, deals with feelings towards women as a whole and intrigues the reader by providing a new approach to feelings. Piano, on the other hand, demonstrates how a child can reminisce on his childhood and wish for the childish and personal relationship he had with his mother back. The ... ...overs: A Psychoanalytic Criticism.† Literary Articles n. pag. Web 6 Apr 2011. â€Å"D.H. Lawrence And The Relationships In ‘Sons and Lovers’.† Essortment n. pag. Web. 6 Apr 2011. Junjie, Hu. â€Å"Analysis of Paul’s Oedipus complex in Sons and Lovers.† (2007): n. pag. Web. 6 Apr 2011. Kafka, Franz. "The Judgement." N.p., n.d. Web. 18 Apr 2011. Lawrence, D.H. Piano. 1918. Print. Lawrence, D.H. Sons and Lovers. New York, New York: New American Library, 1953. Print. Lawrence, D.H. To Women, As Far As I'm Concerned . 1909. Print. O'Connor, Frank. "My Oedipus Complex." Short Story Classics. N.p., 11 FEB 2009. Web. 18 Apr 2011. "Oedipus complex." Merriam-Webster n. pag. Web. 18 May 2011. http://www.merriam-webster.com/ "Sons and Lovers." Novel Guide (2003): n. pag. Web. 18 May 2011. Worthen , John. "Biography." University of Nottingham(2005): n. pag. Web. 16 Mar 2011.

How Advertising Help to Sell the Product Essay

Advertising of products and services is a crucial market tool for enhances the competitive advantage of an organization in the marketplace. This is because advertising creates awareness among the public of the availability of the company product in the market (Hood, 2005). Another importance of advertising is that it serves the ultimate purpose of drawing public attention to a new product in the market. In addition to these, the practice of advertising can promote customer-organization communication, an element that functions to enhance mutual relationship with consumers and improve customer loyalty to the organization (McKay, 2006). The author of this essay seeks to identify and discuss the numerous advantages brought by advertising in selling a company product. The process of advertising company products is aimed at search to attract new customers into purchasing the products. Through advertising, the public get to know of the availability of a new product in the market (Hood, 2005). The sole purpose of producing new products in an organization is not only to meet the demands of customers but also to gain a strong market share for the organization. On the other hand, failure to inform the public of new technologies and products serves the ultimate purpose of delaying the marketing frequency of the product. Just to be appreciated is the fact that customer tend to go for products they have heard or seen before. Another important aspect of advertising a product is that it helps the targeted customer have a hint of the expected qualities and advantages of the product over other similar products in the market (American Business Media, 1999). It is commonly asserted that advertising is a game of playing with the human psychology. On the contrary, available statistical evidence has it that the human community is increasingly driven by advertisement of products and services. This is because through adverts, potential customers get to gain knowledge of the kind of product, its qualities, and how it could positively influence their lives. Advertising defines the reputation of an organization and its products to the general public. Effective advertising processes are instrumental in influencing a positive attitude of potential customers towards a given product. It is a common claim by some business analysts that buffing is part and parcel of the process of gaining competitive advantage in the marketplace for a business. On the contrary, failure by an organization to provide accurate information on the qualities of the advertised products risks its long-term marketing power of the products (McKay, 2006). Therefore, engaging in ethical advertising practices serves an important role in safeguarding the reputation of the organization in the public, thus opening a continuous demand for its products. In addition, advertising of products promotes customer loyalty to a particular organization. Just like any other business operation, customer relations are significantly guided by the responsiveness of an organization in meeting their demands (Hood, 2005). Such are also influenced by the effectiveness of the organization in informing its customers of new developments. This is because information distribution to the public instills some sense of care and appreciation of the customer as an important component of the organization. Therefore, advertising as a form of distributing information to the public on current product developments will enhance customer loyalty to the products of the organization. Still, it is worth noting that advertising is instrumental in allowing for customer reaction assessment practices in an organization (McKay, 2006). Like other product marketing practices, advertising functions the purpose of encouraging a company to evaluation the responsiveness of the target customers both to the adverts design and the product itself. Effective advertising should entail either two-way asymmetric model or two-way symmetric model of public relations management. This is because these models allows for having public feedback on the information communicated in the advert. Such are vital in devising more effective and reliable advertising approaches to win the confidence of the public. The practice of advertising functions to increase customer base of an organization beyond its geography boundaries (American Business Media, 1999). In the modern day economy, competition calls for ensuring continued expansion of the customer pool of an organization. To achieve this, numerous advertising techniques such as internet and the media are quite efficient. This is because they can be used to reach a large population within a short span of time. It is worth noting that internet marketing guarantees reaching of big numbers given the fact that it is accessible in almost all parts across the globe. Product advertising is fast, cost effective, reliable, and convenient. Compared to marketing practices such as road trip product demonstration, media and internet advertising is quite cheap and fast. On reliability, multimedia advertising practices boast of the advantage of be robust in delivering the information to the public compared to other forms of marketing practices. It is a common assertion that advertising brings convenience to the organization by reducing unnecessary movements of staff, an element that saves resources for other applications. Therefore, advertising is instrumental in overseeing the efficient and convenient selling of a company product.

Enter Thomas Hardy Essay

Enter Thomas Hardy, Alfred Lord Tennyson, Robert Browning, Gerard Manley Hopkins and William Blake. The poets are seated around a small table in a crowded and agitated Chinese restaurant, at the heart of Texas. After the initial shock and excitement of their unwonted experience, they all meditate on the state of the world in which they have accidentally landed, poring over a newspaper cut that announces the death of a young girl as a result of heroin overdose. A heavy silence has set on the poets’ table, in strange contrast to the loud mirth of the small Chinese restaurant. Raising his brow, Hardy interrupts the silence. He speaks slowly, with a clear but tired voice: Hardy: Surely my beliefs are strengthened by this terrible mishap. If only there was a malevolent ruler of the universe to blame for the cruel death of this young girl. Then all our voices would roar against him, accusing him of injustice and absurdity. We would feel betrayed and angry that the supreme ruler of the world ill-uses his creatures so. But I see it clear now, as I have seen it and heard it so often in the mysterious and neutral voice of nature all around me: the universe is a hollow shell; there is no other voice in this world than that of nature and chance echoing through the ages and creating havoc in our poor, mortal existence. The death of this beautiful child is the answer of the impersonal and cruel force of chance to all our hopes and ideals. There are many of us who have fallen in love with the world and its wonders, as there are many of us who have always hated it. I have heard the world speak to me many times, warning me not to look for meanings where there are none. I have long heard it say to me not to look for promises in the web of uncertainties and in the play of chance. This is what the world has long said to me: `I do not promise overmuch, Child; overmuch; Just neutral-tinted haps and such’. This fair warning still rings in my ears today. There is only chance in this world, that is all there is. Nothing lasts and no sense can be made of all we see around us. We look for meanings where there are only occurrences. One happening follows another and we are at the mercy of chance and time. Despite our passionate search for answers, the nature sends back only a dispassionate, neutral response, playing its games and rolling the dices. Casualty is the most powerful governing law we have and there is no hope for escape. It is this â€Å"crass Casualty† that â€Å"obstructs the sun and rain†, giving us the good moments and the bad moments by turns. Nature follows its own logic, not ours. And time plays dice with the world, casting its sums of moans and joy and making us obey its impersonal and mute force. I do not see any other meaning in the death of this young girl. She, like the rest of us, was in the hands of chance. Had her life been long and happy, she would have owed it all to chance still. There is too much arbitrariness in everything to believe we are ruled by a God who reasons and who loves. Nothing happens for a reason. Do not further look for meaning in this my friends, for there are none and never expect much, for there is nothing more†¦ The others have listened in silence to Hardy’s disconsolate speech. When he ceased however, Tennyson began in a tremulous, shaken voice: Tennyson: Oh, my friends, these would have been my own words once. Like you, I would have looked upon this young girl’s death as the substantiation of all my aching questions. I have often felt like an infant crying desperately for knowledge, for the light of meaning to suppress the darkness of the world! At times there seemed to be no answer anywhere. I wanted to see that â€Å"nothing walks with aimless feet†, that there is no destruction of life and that everything that happens has a purpose and a meaning in the larger, unseen order of things. I wanted to understand God as the careful designer of all, the divine force that gives meaning to everything there is and does not allow anything to perish. I painfully wavered between belief and disbelief†¦ At times, I could not endure the thought that anything in the world was useless or devoid of purpose. If God was here with us, a mere worm would have its significance in the world and its place in eternity along with the whole of the creation. But oftentimes my belief and my need for knowledge stumbled on the carelessness of nature. I wondered many times whether â€Å"God and Nature† were â€Å"at strife†, seeing â€Å"that Nature lends such evil dreams†. The hope in a divine order of things seemed to be shattered every time I beheld the evil workings of nature. Truly, nature seems not to care for the individual life. It crushes and destroys and casts life away â€Å"as rubbish to the void†. To me also then nature was a nightmare I could not make any sense of. A while ago, this innocent girl’s death would have seemed another evil deed of nature, an unjust robbery. Life and man’s entire existence seemed so futile at certain moments†¦A mere girl dying for no reason, a whole life cut short because of a misplaced step†¦Oh, how easy it is for reason to doubt everything and for faith to die in the soul of man! But since, I have been shown a different path and for me faith has been renewed. Even at times like these, I feel that we have God in our souls, even if it difficult to perceive him in nature. I now know that it was the voice in my heart that has kept me from disbelief. Each time the voice of ‘cold reason’ interfered and questioned the meaning of all, â€Å"my heart stood up and answered: ‘I have felt’! †Ã¢â‚¬ ¦ Reason made me blind at times, but my heart cried out and melted my anger with its passion. Our knowledge of God comes only in these moments when the heart answers eagerly and warmly to all our questions. The death of a child makes me sad beyond speech, but it does not harden me anymore. I now believe that death is just a brief moment that takes us from life’s shore to death’s domain and God’s infinite ocean. God awaits us on the infinite ocean and he will be our Pilot ever after, our guiding light in the infinite sea of time and matter. Once I cross over, â€Å"I hope to see my Pilot face to face†, and I hope that this young girl has already seen him†¦ Tennyson had spoken warmly and tremulously, his whole soul into the words that tumbled from him. From his shaded place at the table, Browning replied: Browning: Your soul is as pure as your faith, my dear Tennyson. We have reached this strange time and place in history to meet death itself and behold it through the eyes of a child. Mortals fear death, with its unknown grip that will surround each of us as a mist and transport us to some mysterious realm. Life is strange and death seems even stranger. Any mortal would feel shaken in front of this last and final struggle. But what could it be in the end, but one more experience and the last in this life? â€Å"I would hate that Death bandaged my eyes, and forbore and made me creep past. † I want to taste death to the full as I have tasted this life and feel the moment in its fullness. The girl has left this world but someone will be waiting for her on the other side and her soul will be filled again. Once I am gone from this world, I know that I will regain my lost love and clasp her in my hands once more. Death is but a brief moment, a struggle that will takes us to a place of eternal peace, where we will rest with God. This world is indeed full of chances and mishaps, but all these will be resolved once we are on the other side†¦If love has remained unfulfilled in this life, it will be rekindled in eternity. I do believe that we lose nothing by death and that the other life is as rewarding as this one. I do not fear death and only expect it to carry me back to my lover†¦This girl must have led a tormented life, the prey of her own restless desires and questions, like all of us. She will find her peace in the eternal life and she will find her place there. There is nothing to fear, not even death†¦I will wait for it but not as an end, only as a new and fresh beginning. Browning had but uttered these words that Hopkins began: Hopkins: Shake off the discontent that has intruded upon your hearts, my friends! You see the death of a child as a black and tragic event, and it certainly seems so when our mortal and untrained eyes behold it. Man is frail in the hands of the divine will, his powers are limited†¦. But the more mighty seems the everlasting ruler of the world! The drudgery of our existence seems to hide God’s glory from our eyes. â€Å"Generations have trod, have trod, have trod; and all is seared with trade; bleared, smeared with toil†¦Ã¢â‚¬  The earth itself smells of man and his works. Yet, in the midst of all this trade and toil we the world appears â€Å"charged with the grandeur of God. † His creation and power and infinite and so are the possibilities of the world. It is through God’s almighty design that we see light disappear in one part of the world, knowing that it suddenly begins to shine in another. Just like light and darkness always coexist, nothing reigns in nature for an unlimited period of time. Through the power of God, the good and the bad coexist in the world at all times. This girl’s death is compensated by another design of God, perhaps unknown to us at present. Only God could make all these different things come into existence at the same time. â€Å"Nature is never spent, there lives the dearest freshness deep down things. † Tasting life, with its good and bad moments, we taste of the very glory of God, who is careful to pour his infinite essence into everything there is. Death is not an end as long as God lives in everything, as long as joy springs up from each fresh beginning. Each day begins with a morning and ends with a night, and yet nothing is ever the same. God’s glory shines through all things, like a foil that you shake in the light. There are no dead things in this world; all matter becomes translucent and fiery with God’s light. With a death, the world may seem bent like a hunchback, crushed underneath the weight of loss, but overall I see the shining spirit of the Holy Ghost shaking its bright wings! The body of the world will ever be lifted by the wings of the almighty spirit! There is no permanent death and no reason for sorrow in a world in which we see the proof of God’s greatness in everything. Learn how to see the world anew, rejoicing in the immense power of the Lord, that is without beginning and without end†¦